BBC Worldwide to handle lonelyplanet.com’s online ad inventory

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BBC Worldwide is to sell online ad inventory for Lonelyplanet.com. The new arrangement, which covers all territories aside from North America and Australia, follows the recent announcement that BBC Worldwide will manage the travel brand’s UK online sales.

lonelyplanet.com attracted 5.2m unique users in June, a year on year rise of 21 percent. The website features Lonely Planet guidebook content, images, videos and maps covering over 8,000 destinations, as well as the ability to book, hotels, flights and a range of other services.

The deal means most ad sales worldwide, on and offline, will be handled by BBC Worldwide, which bought a 75 percent stake in Lonely Planet for £75m in September 2007.

Worldwide sales will be led by BBC Worldwide executive vice-president of advertising sales, Chris Dobson.

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