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World Travel Market

Technology is changing at a mind boggling pace. From Web 3.0, mobile and social media through to human emulation technology - it’s clear that the way in which travel companies buy and sell travel is evolving at a rapid pace.

Hardly a day passes by without a new technological innovation hitting the headlines. It can certainly be confusing, not to mention time consuming, to know which innovations will save valuable time, money and resources and which are just passing fads.

In a unique partnership, EyeforTravel and World Travel Market have joined forces to host the EyeforTravel’s Travel Technology Summit 2009. The 2 day Summit will be held at the heart of World Travel Market – the world’s premier travel event at ExCeL, London, 11-12 November.

The highly researched agenda will bring together leading experts from across the global travel industry to examine the latest technologies to impact the way travel is bought and sold. Top travel brands including KLM, TUI, Lufthansa, Continental, Hertz, lastminute.com, P&O Cruises will share insight into Web 3.0, open source technology, channel management, mobile, social media, search and much more.

‘The travel industry has weathered a turbulent year and many travel companies cannot afford to be wasting time on dead-end projects’ said Tim Gunstone, CEO, EyeforTravel. ‘Failing to perform well in these times is more than a missed opportunity. It risks commercial suicide.’

It can certainly be said that travel companies need to do more to position themselves to take advantage of new technology and innovation. The industry is awash with articles highlighting the travel industry’s failings in comparison to other sectors such as retail. Recent research by both eDigital Research and Forrester Research show that the travel industry is lagging behind particularly with regard to consumers’ frustration in planning and booking travel online.

EyeforTravel’s Travel Technology Summit comes at a time when the industry needs innovation most to drive forward future growth. Day 1 of the programme will analyse the key travel technology and consumer trends to impact the industry including detailed mobile case studies from Lufthansa and lastminute.com. It will also include expert advice on how to provide a seamless customer experience when managing a multi-channel strategy.

Day Two of the info-packed programme will focus on the optimal use of the latest web technologies to drive quality traffic to your site, source compelling content, boost conversions as well as engage customers via new social media tools.

The 2 day Summit will be interspersed with plenty of networking opportunities including World Travel Market’s 30th birthday celebrations on Wednesday 11th November.

‘Knowledge and networking are vital to successful business decisions’ says Event Director, Gina Baillie. ‘This event provides the perfect opportunity to get up-to-speed with the latest industry trends, make new business contacts as well as honing in on the tweaks and detail that you could save you a small fortune’.

For more information about the event visit http://events.eyefortravel.com/wtm/travel-technology-and-marketing/ or alternatively contact:-

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