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New Google ‘puts Bing in shade’
Google has lifted the lid on its updated search engine, which developers have nicknamed “Caffeine”. Although still in the testing phase, the firm says it is the “first step in improving the speed, accuracy and comprehensiveness of search results”. The new engine... (Continue reading)
Will a Microsoft ad blitz woo you from Google?
Microsoft is hoping an $80 million to $100 million ad campaign can get you to try its search engine over Google’s. Will it work? According to Advertising Age, Microsoft is putting its ad dollars behind Bing, its revamped search engine. Bing... (Continue reading)