Home » Archives
New Google ‘puts Bing in shade’
Google has lifted the lid on its updated search engine, which developers have nicknamed “Caffeine”. Although still in the testing phase, the firm says it is the “first step in improving the speed, accuracy and comprehensiveness of search results”. The new engine... (Continue reading)
Microsoft and Yahoo seal web deal
Yahoo and Microsoft have announced a long-rumoured internet search deal that will help the two companies take on chief rival Google. Microsoft’s Bing search engine will power the Yahoo website and Yahoo will in turn become the advertising sales team for... (Continue reading)
Will a Microsoft ad blitz woo you from Google?
Microsoft is hoping an $80 million to $100 million ad campaign can get you to try its search engine over Google’s. Will it work? According to Advertising Age, Microsoft is putting its ad dollars behind Bing, its revamped search engine. Bing... (Continue reading)